{"id":4065,"date":"2025-09-05T09:00:54","date_gmt":"2025-09-05T08:00:54","guid":{"rendered":"https:\/\/10hecocomms.com\/?p=4065"},"modified":"2025-09-29T16:54:30","modified_gmt":"2025-09-29T15:54:30","slug":"how-our-normal-changes-with-every-generation","status":"publish","type":"post","link":"https:\/\/eco-rose.com\/fr\/how-our-normal-changes-with-every-generation\/","title":{"rendered":"How Our \u2018Normal\u2019 Changes with Every Generation"},"content":{"rendered":"
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Shifting Baseline Syndrome<\/strong><\/h3>

If you\u2019re over 30, you might say things like \u201cwhen I was young\u201d or \u201c10 years ago.\u201d \ud83d\ude09<\/p>

So, I wonder when you were younger\u2026<\/p>

What do you remember about nature?<\/p>

What foods were available?<\/p>

What was your local area like?<\/p>

I am in my 40s.<\/p>

\ud83e\udd14 In the early 90s, my village council built a housing estate of identical houses on one village field.<\/p>

I remember when avocados and kiwis were available locally.<\/p>

The high street had many independent shops and a small supermarket with tiny trolleys.<\/p>

In my mid-20s, a large supermarket replaced the library. Soon after, the local food shops closed.<\/p>

Today\u2019s schoolchildren in my childhood village only know this new reality.<\/p>

My mum remembers a different one. She grew up when avocados and kiwis weren\u2019t available in the Netherlands.<\/p>

She remembers moving from Canada to Turkey in the mid-1950s by ship. I visited Canada by plane.<\/p>

\ud83e\udd8e A shifted baseline<\/h3>

These realities are examples of shifting baseline syndrome. Each generation knows the world differently. That becomes the new normal.<\/p>

The term was coined in 1995 by fisheries scientist Daniel Pauly. He was frustrated by rapid fish declines.<\/p>

Younger generations saw these reduced populations as normal. That is shifting baseline syndrome.<\/p>

David Attenborough describes the same phenomenon. He says we judge from today\u2019s reality, not from what once existed.<\/p>

So we expect less.<\/p>

When you are 30+, you will notice these shifts. Attenborough has seen wilderness decline by 30% in his lifetime.<\/p>

\ud83d\udc49 What can be done?<\/h3>